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The Company Strategy Programs

The Company

Health and Plant Protein Group Limited (ASX:HPP) restructured to a public company on 10 October 1989. The company was previously a Co-operative, established in 1941 by five Buderim farmers. It has since expanded to be one of the world’s largest processors, marketers and distributors of macadamia based products.

After the sale of the Ginger business on the 30 September 2020, the business rebranded and changed its name from Buderim Group Limited to Health and Plant Protein Group Limited on the 21st December 2020, to align with the business’s focus on health and plant protein categories, anchored by the existing macadamia business.

Health and Plant Protein Group Limited is the ultimate parent entity based in Australia, with its main operations currently based in the United States. The company employs over 200 people globally with manufacturing facilities in Captain Cook on the Big Island, Hawaii; and offices in Milton, Queensland and Dana Point, California USA.

The Group’s principal activity is being one of the world’s leading processors and marketers of macadamias throughout the United States which is done via our subsidiary MacFarms LLC, based on the Big Island of Hawaii.

The Group recently announced a co-investment in Lavva® with S2G Ventures. Health and Plant Protein Group has agreed to acquire up to a 24% interest, and with S2G will have a combined interest of up to 60.5%. This investment is consistent with the Health and Plant Protein Group’s core strategy and enables the group to enter into the high growth plant based yoghurt and milk categories.

The Corporate structure of the group is detailed in the Directors’ Report in Annual Reports available on this web site.


Health and Plant Protein Group’s strategic focus is on consolidating the group’s global leadership position in food markets in which it chooses to operate, and new markets where we believe demand for our products is strong such as China, while facilitating carefully planned growth in both traditional and non-traditional areas.  These markets currently include premium macadamias, and the newly announced yoghurt and milk categories from Lavva® which the Group would love to introduce to customers in Australia and Asia.

Whilst the Board believes that the key to achieving prosperity is to maintain growth in profitable areas whilst containing costs, it also recognises that the global environment in which we operate is changing and the company must expand its scope to ensure ongoing success. Any expansion must be carefully planned and consistent with our capabilities and conservative investment philosophy. We must remain focused, but flexible.

The company is committed to examining opportunities where it believes it possesses synergies with other food industries or companies, and key competencies or competitive advantages which could be utilised.

Operationally, the company’s major areas for focus include:

  • Leveraging the company’s strong brand portfolio and the company’s international sales and distribution infrastructure to deliver profitable sales growth; and
  • Investing in process improvements designed to deliver substantial productivity gains
  • Investing in the macadamia segment to secure long-term supply supporting profitable sales growth and product development.


The company has adopted a dual focus for its R&D program: New Product Development and Process Improvement. Process improvement encompasses an ongoing program of investment to drive both productivity improvements as well as maintain our product quality leadership position. New Product Development, on the other hand, is one of the engines for our growth.

Health and Plant Protein Group Limited, has been the recipient of numerous business, export, tourism, and human resource awards and commendations. It is committed to minimising any adverse impact the industry may have on the environment through constant research and development programs. Its community awareness is demonstrated through financial support of local charities.

Your interest in Health and Plant Protein Group as a shareholder and your support as a consumer of the company’s products, is very much appreciated.

Dennis Lin
Executive Chairman

Our brands

Mac Farms Hpp Brands 01
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Royal Hawaiian Hpp Brands 02
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