Health and Plant Protein cracks into a market worth its weight in gold

ASX-listed Health and Plant Protein (HPP) is among just a handful of companies to spot the upcoming boom in plant-based food alternatives
The Good Food Institute (GFI) estimates that plant-based products are growing at five times the rate of typical food growth in the United States
From beverages to dairy alternatives and even plant-based meat alternatives, the industry is booming as vegan lifestyles become more mainstream
While HPP is focussing on the plant-based food market as a whole, the company has also made a savvy investment in macadamia nuts
Macadamias are the most expensive nut in the world, and HPP helps produce a premium macadamia product through its Hawaiian subsidiary, MacFarms
On top of this, HPP has recently taken a controlling interest in the U.S.-based LAVVA brand alongside investment partner S2G Ventures
LAVVA sells plant-based yoghurt and milk alternatives and already has its products stocked in several major U.S. retailers
Health and Plant Protein is set to profit from an inevitable change in the foods people consume; it’s up to investors to seize the opportunity before it’s too late

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